1 John 5:4-5
For whatsoever is born of God overcometh the world: and this is the victory that overcometh the world, even our faith. Who is he that overcometh the world, but he that believeth that Jesus is the Son of God?
The world is always trying to drag us away from God and to tempt us to trade the eternal for the sensual and temporary. But if we are born of God, He has empowered us to overcome the world by faith and to see the things that are true and eternal, and will enable us to pursue after those things.