The name of the LORD is a strong tower: the righteous runneth into it, and is safe. The rich man’s wealth is his strong city, and as an high wall in his own conceit.
The name of the LORD stands for God Himself, while the rich stand on their wealth. God is a place of refuge and protection for those who trust in Him, the rich, who trust in their riches, have no place to go. God is everlasting but riches are temporary and do not provide any safety or protection.